Tourism Marketing Mix
Marketing is to manage the market.To manage a market a business organization use different tools which is known as marketing mix.Popularly marketing mix is represented by 4 P,Product,Place, price, promotion.The mix is created by combining the strategist of 4 P.It is external environment created by management to control /influenced the customer.These are the elements that can be influenced and manipulated in market."Mix" is how these element are combined together to produce action plan of the target market.In general market the marketing mix is under the firm's control and designed to appeal to the customer,but this is not possible in tourism,as tourism product is a joint effort.In tourism it is not possible.One single organization has no control over the quality ,and price of the other organization.A tour program sold by travel agency has no control over the quality airlines service and hospitality of the local people.They have no control over of attraction as they are no meant for tourism.A religious place or water fall was not made by travel agency for tourism purpose.They have rented those for tourism purpose to return as it is.Tourism enterprises has only control over the activities they have created.So a tourism marketing manager need to define marketing mix its own prospective.Tourism as a service business have advised 7 P which need to manage.Because each of the P s includes within it so many important sub element.
Marketing is to manage the market.To manage a market a business organization use different tools which is known as marketing mix.Popularly marketing mix is represented by 4 P,Product,Place, price, promotion.The mix is created by combining the strategist of 4 P.It is external environment created by management to control /influenced the customer.These are the elements that can be influenced and manipulated in market."Mix" is how these element are combined together to produce action plan of the target market.In general market the marketing mix is under the firm's control and designed to appeal to the customer,but this is not possible in tourism,as tourism product is a joint effort.In tourism it is not possible.One single organization has no control over the quality ,and price of the other organization.A tour program sold by travel agency has no control over the quality airlines service and hospitality of the local people.They have no control over of attraction as they are no meant for tourism.A religious place or water fall was not made by travel agency for tourism purpose.They have rented those for tourism purpose to return as it is.Tourism enterprises has only control over the activities they have created.So a tourism marketing manager need to define marketing mix its own prospective.Tourism as a service business have advised 7 P which need to manage.Because each of the P s includes within it so many important sub element.
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