TOURISM MARKETING
Tourism being fastest growing and most competitive industry in the world it should be marketed. Tourist needs to be marketed,just as any other product,because it is an industry in which costumer has immense variety of choice.Each destination region,country,are competing each other to get bigger share of the market.Each destination contains many business organization and they compete each other.A destination or service agency may enjoy the situation of monopoly due to its attraction or service goodwill but for a tourist to enjoy the travel experience every service and destination is a choice.For example the highest mountain on this earth is in Nepal but a tourist may-visit Mt.Fuji to relax and for more pleasure.
Tourism marketing is a complex as the industry includes many multi-faceted activities,which together produce the tourist product that is travel experience.It is also complex due to various sub-sectors of the tourism products.Each of them are themselves represented as complete industry.each of the tourism component are organizing marketing campaign independently.for example travel agency or trekking agency promote their program including hotel rooms and transport.similarly many airlines and hotels promotes the destinations, and Government and N T O are promoting the destination and each of them are independent organization having own object.
The tourism marketing is a managerial process of anticipating and satisfying existing and potential visitor's want more effectively then competitive suppliers or destinations.It includes exchange for organizational profit and community and for natural gain.It also means securing environmental and social needs as well as core consumer satisfaction.They cannot longer be regarded as mutually exclusive.
Tourism being fastest growing and most competitive industry in the world it should be marketed. Tourist needs to be marketed,just as any other product,because it is an industry in which costumer has immense variety of choice.Each destination region,country,are competing each other to get bigger share of the market.Each destination contains many business organization and they compete each other.A destination or service agency may enjoy the situation of monopoly due to its attraction or service goodwill but for a tourist to enjoy the travel experience every service and destination is a choice.For example the highest mountain on this earth is in Nepal but a tourist may-visit Mt.Fuji to relax and for more pleasure.
Tourism marketing is a complex as the industry includes many multi-faceted activities,which together produce the tourist product that is travel experience.It is also complex due to various sub-sectors of the tourism products.Each of them are themselves represented as complete industry.each of the tourism component are organizing marketing campaign independently.for example travel agency or trekking agency promote their program including hotel rooms and transport.similarly many airlines and hotels promotes the destinations, and Government and N T O are promoting the destination and each of them are independent organization having own object.
The tourism marketing is a managerial process of anticipating and satisfying existing and potential visitor's want more effectively then competitive suppliers or destinations.It includes exchange for organizational profit and community and for natural gain.It also means securing environmental and social needs as well as core consumer satisfaction.They cannot longer be regarded as mutually exclusive.
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