Tourism Product

 
The must important among four P s in the marketing mix is the product.product is the "value"to the customer and production is to 'add value 'to satisfy the customer's need.Product is the response to the market interest.It should have utility to the buyer.It is any thing that buyers are ready to exchange.It is the sum of the physical and psychological satisfaction is provided to the buyers.It is the "offer" of the physical and exchange.The exchange will satisfy the customer needs and company will attain it's objectives.It is an idea or object develop by the organization to offer the customer like service,facility,haircut,a pair of shoe,etc.so it is the basic element of an organization.It can be any thing that customer is ready to exchange.product is produced,made,modified by the origination to exchange with the customer.
                                 Product is anything that can be offered to the market for attention,acquisition,use or consumption and that might satisfy a wants or need of customer.It can be goods,service,ideas,experiences,information.All products have  features,advantages and benefits it offers to customer.