Modes Of Reservation

Reservation request known as RR is the main communication channel between an agency and the service agency on behalf of customer.so,RR should be able to communicate all the requirement,desire and wishes of the clint.There are different modes of reservation.
-Letter or printed form.
-Telex,Fax,email.
-Verbal,telephone,personal contact.
-computer reservation system.
commitment to provide service is express by accepting on the reservation request.It is adviced to have written proof of every reservation process.Develop a system of official record keeping of the conformation from the service agency.
                  In many travel agencieswhere they have a big volume of business,they prepare printed RRto book and conform the service.The printed form contains space to fill the required information required to inform to the concernted agencies.If there is no printed RR a travel agent need to write a letter.The letter of RR,should be countersigned by the service agency as an acceptance and returned to the travel agency for filing purposes.

Importance of selling in tourism

A plain  is flying in the sky with a passengers,a man is visiting a heritage site,people are enjoying in a resort.A man is rich,A destinaation is prosperous,and a country is rich because they are able to sale.Potential is not money,resources are not richness.
             Only sale generate money to the company and wealth to the society.Richness or prosperous destination of many country is due to its ability to sale exchannge.It is really true that "nothing happens until a sale is made".Until a sale is happened all activities incurred costs.It is only sale generated revue,which is converted into benefit to the proprietors aginst investment,to the employes by ensuring continuity of their jobs and future promotion,to the community by increasing their standard of living,to the government by paying tax,to the consumers by suppling satisfaction.The motor of richness moves by money and money is generated by sales."sales are the dynamic power to generate economy".
             Tourism is joint effort.different agencies are organizations are involved in tourism.It is managed from different level.But only business agency are involve in sales process.Neither government NTO can sale tours local are involved only in providing services.Sales people of a travel business are the people involve in sales process.

Tour sales Process

Tourism service being process sales is also a process.It is not one time one action.It is continuous process.It involves different activities and different agencies.A sales man needs to continue his sales effort during the consumption also.A consumer must be satisfied from beginning to the end.A tourist sales involve in following process;-
-Collect information and inform guest.
-Preparing itinerary.
-Collect tariff from different service agencies.
-Do costing of itinerary.
-Reserve the service of different agencies.
-Manage travel documents and complete travel formalities.
-Collect payment and issue service order/service voucher.
-Monster and coordinate the service agencies.Keep in touch with customer and check their satisfaction.

Service Order

  
When a tour is agreed by a guest and service agency also conform the space and services the travel agency collects payment from the guest.After receiving the payment the travel agency issue the travel voucher (service order) to the service agencies.The original copy is carried by the guest to get the service and duplicate copy is sent to the service agencies.It proofs that the guest and business to the agency.A service order serves the problem created by "here and there"
                               Travel agent must be very careful while writing service order and service agency will bill on the basis of the terms and the conditions mentioned on it.It is a legal document,so proper record should be mentioned.In many countries the format of the service order is required to be approved by the government and a record is keep by the tax department.As billing is done  on the basis of the service order and it involves foreign currency,so,the records of used,unused void copies should be kept properly.filling should be done as per the serial nos.A tax officer or auditor may check it any time.
-Full name of clients .If there are any child mention their age.It is used for group written down the name of  group and prepare naming list of the group members.
-Required dates Required nights.
-Required number of beds and types of beds;-Single, Double ,Triple,extra bed,Twine bed,suites,etc
-Clearly indicate the hotel plan such as E.P,C.P,M.AP.
-Name of your agency with official signature and date of issue.
-Mention of payment-Indicate who will pay the bill.Mention clearly what are the service to be billed and mention clearly to to"collect all the extras directly".
-Whenever necessary,mention early arrival or late departure.Request for early check-in and late check-out if necessary.

sale promotion and sales support

                    
Sales promotion is another tool of marketing to promote its goods and services.It is a short-term promotional effort.While advertising communicate reason to buy,sales promotion explains reason to buy now.Sales promote offers the product with an incentive to buy.Sales promotion include a wide variety of promotion tools designed to stimulated earlier or stronger market response.Example of incentives include coupons,premium,contests,discounts,free samples,etc.Tour packaging and sales as a single product and offer of special fare are some of the popular sales promotional technique use in tourism business.sales promotion adds excitement and pulling power.The sales-force promotes support the organization's personal advertisement.
Season play a significant role in tourism business.Sales promotion technique is use to overcome the problem of seasonal fluctuations,to face the competitors short term challenge,to control the local market and local sales.The technique's  usefulness is to balance the price fluctuation in the local market,which is the inherent charterer of tourism product (see chapter pricing).The objectives of sales promotion is to entice consumer to try a new product,introduce new service,lure consumer away from competitors,to hold and reward loyal consumer.Sales promotion can increase short term sales but at the same time it should be focused to build long-term market share.

Arrival Transfer

An arrival of guest is a result of year's marketing effort and lots of primises made by the company.So during the arrival the travel agency must fulfil all the premises.The arrival transfer service is the movement to fuifil the customer's expeditions and to prove that you and your organazation are the right choices they have made.A good impression made right at the start would put every one in the right mood.The better impression create trust,friendshipand develops higher involvement.Higher involvement results better service.Service is a process and right process start with right impression.Only right impression will motivate them to involve in tourism activities.
             To recive a guest and provide transfer are service section.correspondence department creates business but service is provided by operational department is known as operation.It is a service section so special attention is given for "image built-up".Among several operational jobs transfer are the most important job of an operational department.
             Clint arrive from a long flight will be tired,dehydrate and suffer from jet-lag.Arrival strange place,noisy,crowed and copmpeleting all the border formalities creates mental tiredness.Travelers face travel-fears.It is made of different types of fear factor such as fear of flying,fear of having wasted hard earning money,fear of foren culture,foren food,fear of getting sick etc.A tourist has left regular life,friends and environment of which one is use to.
           

cultural Difference

Tourism is the result of movement of non residental people.The people from outside and who involve in tourism activities are known as tourists.The tourist are the outsiders.They are from different country,region and they practise different culture and tradiation.So,tourism can be defined as "cultural interaction".A man from one culture interacts with other culture.A man cannot be a tourist within his locality.Every country has its own culture,tradiation and every tourist has their own interes.So every tourist being their own culture with them.In tourism two or more than two cultures meet together.Tourism is a hospality industry and in this industry we are aspected to behave as per their liking and as per their style.So they must feel comfortable in host community also.
                Every country, region,ags has their own interest,liking and disliking.The basic of hospality /service industry is to know the customer's interest.The choice of interest,likinhg etc is determined by age, sex, culture and nationality.Children are interested to play and enjoy.Young generation are budgeted and like to be   more informal.Mostly theey take part in adventure activities.The older generation are disciplined and like to be more formal.
                 Choice of food and eating pattern different as per nationality.For example nepali people like to have  a rice by using hands,some use spoon and other use chopsticks.Indian nationals mostly try to have their own food.American and europian wants to have a choice of meals.Japanees prefere to have their own food and nepalie enjoy dal,bhat and tarkari.A german want to eat in open restaurent but japaneeas want to be indoors.American order their food individually.Germans do not mind sharing in group and japanese want to have order in group.British nationals are verv formal and deplomatic whereas it is not so important among americans and not at all among the italian,spanish and south south americans.