Sales promotion is another tool of marketing to promote its goods and services.It is a short-term promotional effort.While advertising communicate reason to buy,sales promotion explains reason to buy now.Sales promote offers the product with an incentive to buy.Sales promotion include a wide variety of promotion tools designed to stimulated earlier or stronger market response.Example of incentives include coupons,premium,contests,discounts,free samples,etc.Tour packaging and sales as a single product and offer of special fare are some of the popular sales promotional technique use in tourism business.sales promotion adds excitement and pulling power.The sales-force promotes support the organization's personal advertisement.
Season play a significant role in tourism business.Sales promotion technique is use to overcome the problem of seasonal fluctuations,to face the competitors short term challenge,to control the local market and local sales.The technique's usefulness is to balance the price fluctuation in the local market,which is the inherent charterer of tourism product (see chapter pricing).The objectives of sales promotion is to entice consumer to try a new product,introduce new service,lure consumer away from competitors,to hold and reward loyal consumer.Sales promotion can increase short term sales but at the same time it should be focused to build long-term market share.
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