Importance of Itinerary

1.   compound product:  A tourism product is not made of a single element but it is a compound product.It is made of 4 As-Accessibility,Accomodation,Attraction,and Amenities.Two or more than two tourism-elements are joined togther to form a tourism product.The joining of the elements is possible with the help of an itinerary.Only transport or  hotel room or attraction is not a tourism.The attraction was there since long time,transport was there,but therewas no tourism because there wasn't any mixed product.So we can say that moderm tourism is tourism is a result of itineraries.Without itineraries,there may be hotel,transport or attraction,but no tourism.

2.   Tangible:  The tourism product that we are selling is an intangible product.So,it cannot be seen or inspected by a costumer prior to purrchase or consumption.Those intangible products are converted into tangible,invisible into visible by the help of an itinerary as it contain all the information.Thus,tourism product produced by a travel agency is the itinerary.
  
3.  Sales kit:  As tourism produce is intangible,buying and selling of the tourism product is very difficult.In this situtation an itinerary is great of the salesman as it includes detailed information of the tour,timetable,specialfeaturs and event.It has mentioned the place to be visited,activities,place to stay,etc.An itinerary is a great help to the salesmen for costing purpose.It solves the probelm of sales bscause the product is intangible and immovable.

4.   Point of sales and point of service Delivery are in different places.Itinerary helps as an flow of information between two points.

5.  Ownership of the tourism product is non-transferable:A tourism product is intangible and its ownership is non-transferable.It doesmot give rights to the buyer to use it whenever he want to.The customer has bought the service of the hotel room for a purpose for a specific date and duration.Pre consumption,post consumptionor transfer of right to use the service is not allowed.This problem is solved by the use of the itinerary which mentiones what you have sold and who bought theservice,for which date,under whuch condition,andfor how long,etc.