A decoding and selecting tourism channel member is a complex job due to its nature.Tangible producers decision is based on lot size,waiting time,convenience in selling(or convenince in purchasing for buyers),product variety etc.In this type of tangible industry channel members support the movement of produc from manufacturar to the final customer.The service producer channel decision is based on convenience to sale.Tourism channel member help the customer to buy the tourism service and they support customer's movement towards the service provider.
Tourism channel member are sets of interdependent,formal and informal organisations involved in the sales process and they help customer to consume the tourism product.
Many specialized channels are available in tourism industry.A manager must choose the intermediarise according to company objectives,policy,financial position,operational and product.Select channel member according to the role and function in tourism industry.
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