1)Single price policy;-One price is charged to all customer.The price is not variable according to quantity,season,purchasing power ,etc.This system is very simple to administration and to manage customer but this system ignores demand,costs,and competition.
2)Flexible price poliecy;-Various price are charged by various customers at different times by different names.
-On the basis of segment of customer ;-age, nationality.
-On the basis of location;-room at the ground floor or mountain facing.
-On the basis of time;-seasonal variation,last minute purchasing.
-On the basis of market;-rate differentiation according to purchasing power,and their desire or willingness to pay.For example high rate for japan and USA market.
No comments:
Post a Comment