Advertising

Advertising is non-personal communication of sales message.It is delivert through paid media for the purpose of influncing the actual or potential customers.It may be described as a paid public message designed to describe or praise a product,service or organization.It is carried out to sell a product or service or highlight the image of the organization.It spread the importance of the product,brand loyality,and creats trust among the consumers and influnces their judgment in favour of the particular product."Advertising is the form of impersonal'one-way mass communication paid for by the sponsor"It is defined as "any paid from of non-personal presentation and promotion of an idea,goods or services by an identified sponsor.According to the american marketing Association "Advertising is any paid form of non-personal presentation of goods,services or ideas for action,openly paid for by an identified sponsor"From this discussion we may conclude that;
-Advertising involves costs and the cost are paid by the sponsor to the media.
-Advertising has a message.It carries a verbal,symbolic and/or visual message.
-Advertising is non personal.It is one way communication.Advertising aims to promote products.Products consist of goods,service, ideas,experience,personal image,place organization.
-Advertising has objectives.The objectives can be to inform,persuade,remind,reinforce and achive sales.