Concept of promotion in Tourism

               Only having tourism potentials or low price is not enough.People"there"should know about them.It is true in every tourism buyer and service are located in different locations.It is necessary to inform them makes them aware and created desire to travel.Systematic and effective communication is essential to motivate them to traval.Promotion in tourism is to build ameaningful communnicationto bring between service agency and actual or potential customers.It fulfils the gap between tourism potentional and potential customers.Nobody want to travel in unknown places.Promotion inform,creat awarness and trust among the travelling.Creating trust is the biggest challenges in tourism.Promotion in tourism is joint effort of government,NTO,business organazation and local to attract,motivate,create desire to travel so that they leave their routin work and involve in tourism activities.It is a meaning ful communication campigam organized in tourism market.
             Tourism is person from "there"who doesnot belongs to"here"so they are not familiar with locationculture,history,geography but is alays eager to know,feel,realize,enjoy participate.Promotion in travellers aware of fact to provide knowledge,to motivate them to involve in tourism to teach them to enjoy.