It is necessary to have channel members in tourism due to the "there and here"nature of tourism.Potential customers are 'there 'market is there and sold is "there"so finance will remain there but service is "here".Tourism marketing need to be done all over the world but service is provided at the point of contact -location.so it is not possible for many service agencies marketing campaign or it will be very expensive for them.No tourism organization by its own sale effort can cover the tourism marketing channel perform the following key function;-
1)Information;-They help to gather and provide information about the market trend,marketing research and intelligent.Their response represent the market trend and help to product planning and organization adjustment.They also distribute formal information.
2)Efficiency;-Distribution channel increase the sale efficiency.They provided information to the customer and to the producer on time,which is very important in tourism industry being intangible and nature of product being luxuries.
3)Promote and Push;-They promote the service at the market.It would have been impossible to organization marketing campaign in a developed country by a small service agency.They push the tourist from market to travel.They motivate,involve people to travel.
4)Matching;-They add different service and facilities to fit the buyers need service package,tour package will increase the quality of service and increase travel experience.
5)Value addition;-Their involvement add value to the product.They add their service and delivery information at right place at right time.This adds"place utility"and "time utilize".
1)Information;-They help to gather and provide information about the market trend,marketing research and intelligent.Their response represent the market trend and help to product planning and organization adjustment.They also distribute formal information.
2)Efficiency;-Distribution channel increase the sale efficiency.They provided information to the customer and to the producer on time,which is very important in tourism industry being intangible and nature of product being luxuries.
3)Promote and Push;-They promote the service at the market.It would have been impossible to organization marketing campaign in a developed country by a small service agency.They push the tourist from market to travel.They motivate,involve people to travel.
4)Matching;-They add different service and facilities to fit the buyers need service package,tour package will increase the quality of service and increase travel experience.
5)Value addition;-Their involvement add value to the product.They add their service and delivery information at right place at right time.This adds"place utility"and "time utilize".
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