Promotional Mix

Promotion mix is a technique of managing promotion.It is a concept of mixing different pomotionl  tools and techinique to attain the promotional objectives.It is a management efficiency to mix different tools and techniques to atten the best results.All promotional activities falls into one of four categories.
1)Personal selling
2)Advertising
3)Public relation
4)Sales support and point of purchase communication
Tradiational companies have looked at this function saperately.A single communication technique or resource will rarely be the effective means of accomplishing a firm's promotional objectives.Instead a blend of various promotional tools must be used to reach the target.That combination is called the pronotional mix.It is the effective amount of funds,and managerial emphasis place upon to each promotional tools.The four major tools that make up promotional mix are;-Advertising promotional selling,sale support and publis relations.Each tourism organization need to develop and manage its own promotional mix.The company must divided the total promotional budget among the major promotional tools and carefully a coordinated into a promotional mix.